Want to sell chemical free drumstick pods

Question

Sathiyavarsha K · Answer

Selling chemical-free drumstick pods (moringa) is a strong idea—there’s growing demand for clean, pesticide-free vegetables, especially in cities like Chennai. Here’s a clear, practical way to approach it:

1. Position your product (very important)

Call it:

“Chemical-free drumstick pods”
or “Naturally grown moringa pods”

If possible, aim for Organic Certification India (later stage), but even without certification you can sell based on trust + transparency.

2. Target customers (where to sell)

Focus on buyers who value health:

Local households (direct selling)
Apartment communities / gated societies
Organic vegetable stores
Small supermarkets
Hotels & restaurants (they use drumstick regularly in sambar)
Weekly farmers markets
3. Best selling channels
Offline (start here)
Door-to-door in nearby areas
Set up a small roadside stall (morning time works best)
Tie up with local vegetable shops
Online (high potential)

Use:

WhatsApp – create customer groups & take orders
Facebook Marketplace / local groups
Instagram – post photos + “fresh harvest today”
4. Pricing strategy

Chemical-free products can sell at 20–50% higher price than normal market.

Example:

Normal: ₹40/kg
Your product: ₹60–₹80/kg

But:

First attract customers → slightly lower margin
Then increase price once trust builds
5. Build trust (this is your biggest advantage)

Customers will only pay more if they believe you.

Do this:

Show your farm photos/videos
Explain: “No chemicals used”
Allow farm visit (if possible)
Be consistent in quality
6. Packaging & presentation
Use clean bundles (not muddy)
Tie in 250g / 500g / 1kg packs
Simple label: “Chemical-free Drumstick – Fresh Today”
7. Harvest & quality tips
Harvest when pods are tender (not hard)
Sell same day or next morning
Avoid overgrown pods (customers don’t like fiber)
8. Simple weekly plan
Harvest: 2–3 times/week
One day before → collect orders (WhatsApp)
Next day → deliver fresh
9. Extra income idea (very useful)

Don’t sell only pods:

Drumstick leaves (high demand for health)
Powder (dry leaves → more profit, long shelf life)
Important reality

You don’t need big investment.
You need:

Consistency
Honest communication
Direct customer connection